Automated Text Analysis for Consumer Research

[1 ]Ashlee Humphreys (humphreys@northwestern.edu) is an associate professor of integrated marketing communications at the Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, MTC 3-109, 1870 Campus Drive, Evanston, IL 60208. Rebecca Jen-Hui Wang (rwang@lehigh.edu) is an assistant professor at Lehigh University, 621 Taylor Street, Bethlehem, PA 18015