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      The political satire of Mojok.co in the 2019 Indonesian election

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          Abstract

          This article aims to discuss Mojok.co’s style of political satire as an alternative to political discussion. Mojok.co packages political messages that are easy to understand. This article presents Mojok.co’s sophisticated style in packaging political messages in a “naughty” style but evokes political awareness. This study employs a qualitative content analysis which enables to collect data in the form of words, meanings, symbols, ideas, themes and other forms of communication messages. Qualitative content analysis allows the communication media content to be recorded and further analyzed. The content analyzed in this study is political content on Mojok.co’s Instagram account related to the 2019 election. The results of this study show that the content on Mojok.co demonstrates satire, joking, and ridicule discussion on politics. Moreover, Mojok.co’s satire content functions as supporting elements of the image display so that the audience can easily understand the messages. Mojok.co’s infographic content design combines the elements of colour, illustration, and typography to represent the signs. Mojok.co’s satirical style also offers joyful political discussions. The meaning of politics can be interpreted in a simple, light, and entertaining discussion. Therefore, political satire can be an alternative style of discussion.

          Abstract

          Political Satire; Mojok.co; Indonesian election; Alternative media; Discourse contestation.

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          Most cited references37

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          Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

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            Content Analysis in Consumer Research

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              Satire, Punch Lines, and the Nightly News: Untangling Media Effects on Political Participation

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                Author and article information

                Contributors
                Journal
                Heliyon
                Heliyon
                Heliyon
                Elsevier
                2405-8440
                20 July 2022
                July 2022
                20 July 2022
                : 8
                : 7
                Affiliations
                [a ]Universitas Negeri Yogyakarta, Kampus Karangmalang, Jl. Colombo No. 1, Karangmalang Sleman, Yogyakarta 55281, Indonesia
                [b ]Universitas Negeri Yogyakarta, Indonesia
                Author notes
                []Corresponding author. sunarso@ 123456uny.ac.id
                Article
                S2405-8440(22)01306-8 e10018
                10.1016/j.heliyon.2022.e10018
                9309655
                e158c0a3-6c1c-4b36-bcd4-51aab0b78a38
                © 2022 The Author(s)

                This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

                Categories
                Research Article

                political satire,mojok.co,indonesian election,alternative media,discourse contestation

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