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      The regulation of explicit and implicit race bias: The role of motivations to respond without prejudice.

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          Abstract

          Three studies examined the moderating role of motivations to respond without prejudice (e.g., internal and external) in expressions of explicit and implicit race bias. In all studies, participants reported their explicit attitudes toward Blacks. Implicit measures consisted of a sequential priming task (Study 1) and the Implicit Association Test (Studies 2 and 3). Study 3 used a cognitive busyness manipulation to preclude effects of controlled processing on implicit responses. In each study, explicit race bias was moderated by internal motivation to respond without prejudice, whereas implicit race bias was moderated by the interaction of internal and external motivation to respond without prejudice. Specifically, high internal, low external participants exhibited lower levels of implicit race bias than did all other participants. Implications for the development of effective self-regulation of race bias are discussed.

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          Most cited references 38

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          The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior

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            Measuring individual differences in implicit cognition: The implicit association test.

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              A new scale of social desirability independent of psychopathology.

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                Author and article information

                Journal
                Journal of Personality and Social Psychology
                Journal of Personality and Social Psychology
                American Psychological Association (APA)
                1939-1315
                0022-3514
                2002
                2002
                : 82
                : 5
                : 835-848
                12003481
                © 2002

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