This study offers insight into Malay festive cookery and its importance in the transmission of traditional food knowledge among the younger generation. Respondents were observed in four separate ethnographic investigations involving four Malay families. The results indicate that festive cookery plays a significant role for the younger generation to acquire knowledge about traditional food. Thus, it is vital to conserve the practice of preparing the meal for festive occasions to ensure the continuation of traditional culinary culture, customs, and traditions.