Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
September
1991
Publication date
(Print):
September
1991
Volume: 18
Issue: 2
Page: 243
Article
DOI: 10.1086/209256
SO-VID: e2e20f0b-73e6-4644-9070-8594dd4c3481
Copyright statement: ©
1991