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      Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

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      Journal of Consumer Research
      University of Chicago Press

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          Journal
          Journal of Consumer Research
          J CONSUM RES
          University of Chicago Press
          0093-5301
          1537-5277
          September 1991
          September 1991
          : 18
          : 2
          : 243
          Article
          10.1086/209256
          e2e20f0b-73e6-4644-9070-8594dd4c3481
          © 1991
          History

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