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      Industrial Marketing Management

      Elsevier BV

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          Journal
          Industrial Marketing Management
          Industrial Marketing Management
          Elsevier BV
          00198501
          January 1977
          January 1977
          : 6
          : 3
          : 193-196
          Article
          10.1016/0019-8501(77)90018-9
          © 1977

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