9
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      A global and cooperative professional/academic effort to advocate the value of public relations to organizations and society - How the global alliance is changing the future of the public relations profession

      1
      Academicus International Scientific Journal
      Academicus Journal

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          In the fall of 1964, aged 23, the author of this chapter found himself at a 3M Company HQ meeting in Saint Paul (Minnesota) with some ten other international relations professionals. An elderly and just retired William McKnight, legendary founder of what even today is an evergreen success story of a truly ‘communicative’ global company (can the reader think of any other major multinational that has survived and blossomed for a century without going through at least one major crisis?), walks in the room unannounced and amicably mutters: ‘Hey John, who are all these people in the room?’. John (Verstraete, at the time senior vice president for public relations) stands up and says: ‘Bill, these are your public relations people from around the world’. McKnight shakes his head, raises hand to chin, searches in his beard and suggests: ‘Yeah! Sure… Though maybe, before improving our image, they should worry about improving the image of their profession!’. In October 2006, in New Delhi (India), Harold Burson addressed the ICCO Conference in New Delhi (India) (Icco is the global umbrella organization of national agency associations) and expressed utmost urgence for a public relations program for public relations. It’s like the cobblers children, he said. Helas! An ongoing challenge each of us -seasoned professionals or scholars- have faced hundreds of times, in schools, colleges, universities, society at large, companies, governments, non profits…

          Related collections

          Most cited references1

          • Record: found
          • Abstract: not found
          • Article: not found

          Public Relations in Film and Fiction: 1930 to 1995

            Bookmark

            Author and article information

            Journal
            Academicus International Scientific Journal
            Academicus Journal
            20793715
            23091088
            July 2010
            July 2010
            : 2
            : 33-48
            Affiliations
            [1 ]Methodos, Italy
            Article
            10.7336/academicus.2010.02.03
            e3ccff4f-7f49-49c8-8172-0a60bb975247
            © 2010

            https://creativecommons.org/licenses/by-nc-nd/4.0/

            History

            Comments

            Comment on this article