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      The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure

      Public Opinion Quarterly
      Oxford University Press (OUP)

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          Messages Received: The Political Impact of Media Exposure.

          Analyses of the persuasive effects of media exposure outside the laboratory have generally produced negative results. I attribute such nonfindings in part to carelessness regarding the inferential consequences of measurement error and in part to limitations of research design. In an analysis of opinion change during the 1980 presidential campaign, adjusting for measurement error produces several strong media exposure effects, especially for network television news. Adjusting for measurement error also makes preexisting opinions look much more stable, suggesting that the new information absorbed via media exposure must be about three times as distinctive as has generally been supposed in order to account for observed patterns of opinion change.
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            Measurement and Effects of Attention to Media News

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              Overreporting Voting

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                Author and article information

                Journal
                Public Opinion Quarterly
                Public Opinion Quarterly
                Oxford University Press (OUP)
                0033-362X
                1537-5331
                March 01 2009
                March 01 2009
                : 73
                : 1
                : 130-143
                Article
                10.1093/poq/nfp002
                e4646cbf-a228-4a48-837f-cc9b9e09ae3b
                © 2009
                History

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