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      The Effect of Forced Choice on Choice

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          When choice is demotivating: Can one desire too much of a good thing?

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            Constructive Consumer Choice Processes

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              Individual differences in need for cognitive closure.

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                May 2003
                May 2003
                : 40
                : 2
                : 146-160
                Article
                10.1509/jmkr.40.2.146.19229
                e468fe3d-d4b9-49e1-8617-4b2a90b6060c
                © 2003
                History

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