Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
June
1986
Publication date
(Print):
June
1986
Volume: 13
Issue: 1
Page: 71
Article
DOI: 10.1086/209048
SO-VID: e5f3f1ba-e683-4107-90c6-941ff6267e39
Copyright © ©
1986