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      An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          May 1988
          May 1988
          : 25
          : 2
          : 186
          Article
          10.2307/3172650
          e651e462-9826-4475-9e83-236ed988aafa
          © 1988
          History

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