Title:
Journal of Macromarketing
Abbreviated Title:
Journal of Macromarketing
Publisher:
SAGE Publications
ISSN
(Print):
0276-1467
ISSN
(Electronic):
1552-6534
Publication date Created:
July
25 2016
Publication date
(Print):
July
25 2016
Volume: 25
Issue: 1
Pages: 76-92
Article
DOI: 10.1177/0276146705274987
SO-VID: e66768a5-a874-42b2-a28e-8eb110c81029
Copyright © ©
2016