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The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising
Author(s):
Eva Reinares-Lara
,
Josefa D. Martín-Santana
,
Clara Muela-Molina
,
E. Reinares-Lara
,
JD Martín-Santana
,
C Muela-Molina
Publication date:
2016
Journal:
J. Glob. Mark.
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DOI::
10.1080/08911762.2015.1119919
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