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Antecedents and purchase consequences of customer participation in small group brand communities
Author(s):
R. BAGOZZI
,
U. DHOLAKIA
,
R. P. Bagozzi
,
U Dholakia
Publication date:
2006
Journal:
Intern. J. of Research in Marketing
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International Journal of Management Studies
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ScienceOpen disciplines:
Management
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Economics
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