Images in Advertising: The Need for a Theory of Visual Rhetoric

Scott, Linda M.

doi:10.1086/209396

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Images in Advertising: The Need for a Theory of Visual Rhetoric

Author(s): Linda M. Scott

Publication date Created: September 1994

Publication date (Print): September 1994

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: September 1994

Publication date (Print): September 1994

Volume: 21

Issue: 2

Page: 252

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DOI: 10.1086/209396

SO-VID: e8b25199-8284-44bf-9bcd-54ab7b7830ac

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Images in Advertising: The Need for a Theory of Visual Rhetoric

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Numerical Algebra, Matrix Theory, Differential-Algebraic Equations, and Control Theory

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