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      How Prevalent Is the Negativity Effect in Consumer Environments?

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      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Effects of involvement on persuasion: A meta-analysis.

          Blair T. Johnson, Alice Eagly (1989)
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            Consumer Response to Negative Publicity: The Moderating Role of Commitment

            Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava (2000)
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              Social judgment and social memory: The role of cue diagnosticity in negativity, positivity, and extremity biases.

              John J. Skowronski, Donal E. Carlston (1987)
              Article 0 comments Cited 160 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: September 01 2002
                Publication date (Print): September 01 2002
                Volume: 29
                Issue: 2
                Pages: 270-279
                Article
                DOI: 10.1086/341576
                SO-VID: e9b0edb9-ef32-451d-9c23-807fa1bd4277
                Copyright © © 2002
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