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      Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

      , ,
      International Business Review
      Elsevier BV

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          Journal
          International Business Review
          International Business Review
          Elsevier BV
          09695931
          February 2014
          February 2014
          : 23
          : 1
          : 284-292
          Article
          10.1016/j.ibusrev.2013.05.002
          ea012fcd-eef5-4c25-bf02-79b23b4e1f0e
          © 2014
          History

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