Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
September
2017
Publication date
(Print):
February
2017
Volume: 45
Issue: 5
Pages: 616-632
Article
DOI: 10.1007/s11747-017-0517-x
SO-VID: ea5e4eb8-798c-4fc9-9a5f-32218b6787b3
Copyright statement: ©
2017