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      Customer experience: fundamental premises and implications for research

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      Journal of the Academy of Marketing Science
      Springer Science and Business Media LLC

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          Service-dominant logic: continuing the evolution

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            The Institutional Logics Perspective

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              River Magic: Extraordinary Experience and the Extended Service Encounter

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Science and Business Media LLC
                0092-0703
                1552-7824
                July 2020
                January 13 2020
                July 2020
                : 48
                : 4
                : 630-648
                Article
                10.1007/s11747-019-00718-x
                ebb49f32-a27c-4176-96b6-5a3c22d81a1e
                © 2020

                https://creativecommons.org/licenses/by/4.0

                https://creativecommons.org/licenses/by/4.0

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