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      Fostering Hotel-Employee Creativity Through Micro-Level Corporate Social Responsibility: A Social Identity Theory Perspective

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          Abstract

          Due to globalization, a dynamic business environment, and stiff rivalry, the importance of employee creativity (EC) has increased in the current era more than ever before. The hotel sector has no exception, rather the need for creativity is high in this sector because most hotels operate in ways that are easy to imitate. Recently, researchers have paid attention to micro-level corporate social responsibility (ML-CSR) and have linked it to achieve different employee-related outcomes such as EC. However, the above relationship was less explored in a hospitality context. To bridge this gap, the current analysis aims to investigate the relationship of ML-CSR and EC with the mediating effect of work engagement (WE) in the hotel sector of a developing country. The study also attempts to extend the boundary of social identity theory in a collectivistic culture to explain the link between ML-CSR and EC. The data were collected from hotel employees ( n = 461) and were analyzed with the help of structural equation modeling. The findings validated that ML-CSR positively influenced EC, and WE mediated this relationship. The current work offers different contributions to the theory and the field which are discussed in detail.

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          The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.

          In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating, both conceptually and strategically, the many ways in which moderators and mediators differ. We then go beyond this largely pedagogical function and delineate the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena, including control and stress, attitudes, and personality traits. We also provide a specific compendium of analytic procedures appropriate for making the most effective use of the moderator and mediator distinction, both separately and in terms of a broader causal system that includes both moderators and mediators.
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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                27 April 2022
                2022
                : 13
                Affiliations
                [1] 1Faculty of Management Studies, University of Central Punjab , Lahore, Pakistan
                [2] 2Faculty of Management, Virtual University of Pakistan , Lahore, Pakistan
                [3] 3Leads Business School, Lahore Leads University , Lahore, Pakistan
                [4] 4Marketing Department, College of Business and Finance, Ahlia University , Manama, Bahrain
                [5] 5College of Hospitality and Tourism Management, Sejong University , Seoul, South Korea
                [6] 6Facultad de Economía y Negocios, Universidad Andrés Bello , Santiago, Chile
                [7] 7Social Matters Research Group, Universidad Loyola Andalucía , Córdoba, Spain
                Author notes

                Edited by: Manish Gupta, Mahindra University, India

                Reviewed by: Sonali Narbariya, ICFAI Business School, India; Susmita Mukhopadhyay, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India; Agnieszka Paruzel, Bielefeld University, Germany

                *Correspondence: Heesup Han, heesup.han@ 123456gmail.com

                This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2022.853125
                9093142
                35572307
                eca2bcba-fb06-4b0b-9e11-4696d3553220
                Copyright © 2022 Ahmad, Ullah, AlDhaen, Han, Araya-Castillo and Ariza-Montes.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                Page count
                Figures: 1, Tables: 5, Equations: 0, References: 122, Pages: 12, Words: 10809
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                corporate social responsibility,employee creativity,work engagement,extra roles,hotel,social identity theory

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