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      Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Novelty, complexity, and hedonic value

          D Berlyne (1970)
          Article 0 comments Cited 272 times – based on 0 reviews     Review now
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            Effects of Perceptual Fluency on Affective Judgments

            Piotr Winkielman, Rolf Reber, Norbert Georg Schwarz (2016)
            Article 0 comments Cited 229 times – based on 0 reviews     Review now
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              Variety Seeking Behavior: An Interdisciplinary Review

              Edgar Pessemier, Leigh McAlister (1982)
              Article 0 comments Cited 147 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: June 01 2001
                Publication date (Print): June 01 2001
                Volume: 28
                Issue: 1
                Pages: 18-32
                Article
                DOI: 10.1086/321945
                SO-VID: ecb188c8-fd0d-4bec-ba6c-33678aff8f20
                Copyright © © 2001
                History

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