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      Recall and Recognition on Minimalism. A Replication of the Case Study on the Apple Logo

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          Gender differences in object location memory: a meta-analysis.

          The goal of the present study was to quantify the magnitude of gender differences in object location memory tasks. A total of 123 effect sizes (d) drawn from 36 studies were included in a meta-analysis using a hierarchical approach. Object identity memory (37 effect sizes) and object location memory (86 effect sizes) tasks were analyzed separately. Object identity memory task showed significant gender differences that were homogeneous and in favor of women. For the object location memory tasks, effect sizes had to be partitioned by age (younger than 13, between 13 and 18, older than 18), object type (common, uncommon, gender neutral, geometric, masculine, feminine), scoring method (accuracy, time, distance), and type of measure (recall, recognition) to achieve homogeneity. Significant gender differences in favor of females were obtained in all clusters above the age of 13, with the exception of feminine, uncommon, and gender-neutral objects. Masculine objects and measures of distance produced significant effects in favor of males. Implications of these results for future work and for theoretical interpretations are discussed.
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            Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

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              Gender differences in episodic memory.

              The relationship between gender and memory has been largely neglected by research, despite occasional studies reporting gender differences in episodic memory performance. The present study examined potential gender differences in episodic memory, semantic memory, primary memory, and priming. Five hundred thirty women and 470 men, randomly sampled from the city of Umeå, Sweden, 35-80 years of age, participated in the study. There were no differences between men and women with regard to age or education, or on a measure of global intellectual functioning. As has been demonstrated previously, men out performed women on a visuospatial task and women outperformed men on tests of verbal fluency. In addition, the results demonstrated that women consistently performed at a higher level than did men on the episodic memory tasks, although there were no differences between men and women on the tasks assessing semantic memory, primary memory, or priming. The women's higher level of performance on the episodic memory tasks could not be fully explained by their higher verbal ability.
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                Author and article information

                Journal
                KOME: An International Journal of Pure Communication Inquiry
                Hungarian Communication Studies Association
                01 January 2018
                : 5
                : 2
                : 57-70
                Article
                1ab62746e4c74ecf99b9cd634ee10f11
                ed974279-bb48-444f-9f7e-36332ceddb7b

                This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                History
                Categories
                Communication. Mass media
                P87-96

                Political & Social philosophy,General social science,Theoretical frameworks and disciplines,Communication & Media studies

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