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      Sex differences in the use of social information emerge under conditions of risk

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          Abstract

          Social learning provides an effective route to gaining up-to-date information, particularly when information is costly to obtain asocially. Theoretical work predicts that the willingness to switch between using asocial and social sources of information will vary between individuals according to their risk tolerance. We tested the prediction that, where there are sex differences in risk tolerance, altering the variance of the payoffs of using asocial and social information differentially influences the probability of social information use by sex. In a computer-based task that involved building a virtual spaceship, men and women ( N = 88) were given the option of using either asocial or social sources of information to improve their performance. When the asocial option was risky (i.e., the participant’s score could markedly increase or decrease) and the social option was safe (i.e., their score could slightly increase or remain the same), women, but not men, were more likely to use the social option than the asocial option. In all other conditions, both women and men preferentially used the asocial option to a similar degree. We therefore found both a sex difference in risk aversion and a sex difference in the preference for social information when relying on asocial information was risky, consistent with the hypothesis that levels of risk-aversion influence the use of social information.

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          Gender differences in risk taking: A meta-analysis.

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            A domain-specific risk-attitude scale: measuring risk perceptions and risk behaviors

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              Social learning strategies.

              In most studies of social learning in animals, no attempt has been made to examine the nature of the strategy adopted by animals when they copy others. Researchers have expended considerable effort in exploring the psychological processes that underlie social learning and amassed extensive data banks recording purported social learning in the field, but the contexts under which animals copy others remain unexplored. Yet, theoretical models used to investigate the adaptive advantages of social learning lead to the conclusion that social learning cannot be indiscriminate and that individuals should adopt strategies that dictate the circumstances under which they copy others and from whom they learn. In this article, I discuss a number of possible strategies that are predicted by theoretical analyses, including copy when uncertain, copy the majority, and copy if better, and consider the empirical evidence in support of each, drawing from both the animal and human social learning literature. Reliance on social learning strategies may be organized hierarchically, their being employed by animals when unlearned and asocially learned strategies prove ineffective but before animals take recourse in innovation.
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                Author and article information

                Contributors
                Journal
                PeerJ
                PeerJ
                peerj
                peerj
                PeerJ
                PeerJ Inc. (San Francisco, USA )
                2167-8359
                3 January 2018
                2018
                : 6
                : e4190
                Affiliations
                [-1] School of Psychology and Neuroscience, University of St. Andrews , St Andrews, United Kingdom
                Article
                4190
                10.7717/peerj.4190
                5756449
                29312821
                ee3986a1-0dc9-4520-a577-c3d429fbac07
                ©2018 Brand et al.

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ) and either DOI or URL of the article must be cited.

                History
                : 29 August 2017
                : 4 December 2017
                Funding
                Funded by: John Templeton Foundation
                Funded by: School of Biology, University of St Andrews
                Funded by: School of Psychology & Neuroscience, University of St Andrews
                The research was funded by a John Templeton Foundation grant, awarded to lead principal investigators Kevin Laland (School of Biology, University of St Andrews) and Andrew Whiten (School of Psychology & Neuroscience, University of St Andrews). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
                Categories
                Animal Behavior
                Anthropology
                Evolutionary Studies

                sex differences,risk taking,human behaviour,social learning,social information use,risk aversion,cultural evolution

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