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      Here to Stay: Biosimilars in Hematology

      editorial
      1 , 2 , 3
      HemaSphere
      Wolters Kluwer Health

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          Abstract

          In the decade following the introduction of the first erythropoietin (2007) and G-CSF (2008) biosimilars on the European market, biosimilars have made their mark on hematology. 1 The real breakthrough has come with the recent arrival of rituximab biosimilars, which have already achieved a considerable level of market access. Since its launch in 1997, rituximab, an anti-CD20 monoclonal antibody used for treating B-cell lymphomas, has significantly improved the life expectancy of lymphoma patients worldwide and plays an essential role in the development of less toxic but effective chemotherapy-free treatment regimens. Global rituximab sales reached a peak in 2016, totaling $8.58 billion, 2 then fell to $7.3 billion in 2017 (of which $1.8 in Europe). a EMA has so far authorized 2 rituximab biosimilars, under 6 different brand names with varying indications, and it has 2 more under review (April 2019). The first FDA approval of a rituximab biosimilar came in November 2018. Approvals by both regulators were based on phase III prospective randomized trials. EHA welcomes the advance of biosimilars and the competition-boosting impact this has on the biologicals market. Biosimilars are equivalent to their reference products – the original, off-patent biological medicines to which they offer an alternative – in terms of safety and efficacy, but tend to be considerably less expensive. While uptake and price developments vary across countries, biosimilar (net) prices are often 20% to 30% or more below originator prices. b By helping to drive down the prices of the reference biologics themselves, as well as across product classes, the overall pricing impact of biosimilars is significant and likely to increase. To the extent that they boost competition and reduce prices, thereby helping to increase patient access and relieve the pressure on healthcare budgets, EHA actively supports the acceptance and uptake of biosimilars. 3 Increasing the uptake of biosimilars and the development of a sustainable biosimilars market require awareness and trust among professionals as well as patients. EHA unequivocally supports the prescription of properly assessed biosimilars – including those for rituximab – on condition that: (1) their safety and efficacy are supported by solid clinical evidence (implicitly guaranteed by EMA once it approves a biosimilar for marketing authorization, including extrapolation of indications) (2) information and education about the biosimilar medicine is of high quality and independent c (3) biosimilar manufacturers introduce their drugs at fair and substantially reduced prices With thorough marketing authorization procedures already in place (EMA), EHA will be contributing to realization of the second and third criteria by developing education tools for doctors, nurses, and patients and by engaging with biosimilar companies on price setting. Awareness-raising, knowledge-enhancing activities by EHA will include dedicated sessions at events, workshops and online education materials. EHA's Task Force on Fair Pricing is actively encouraging manufacturers of rituximab biosimilars to help achieve the significant reduction in price levels that we believe is feasible. Through the combined effect of lower-cost biosimilars pushing down originator prices, an overall price reduction of 40% to 60% or more (vs the original reference biologics’ introduction prices) should be achievable in most cases. This would contribute substantially to enhancing the availability and accessibility of this most potent anti-lymphoma agent for patients. Other stakeholders will also benefit from savings resulting from increased biosimilar uptake. Health systems will be able to spend freed-up funds on innovation, as Prof. Arnold Vulto argues in his article. This kicks off a HemaSphere series on biosimilars that, over the coming months, will present the views of various stakeholders. Hospitals can use savings to pay for other expensive innovative drugs to fulfill unmet needs in other categories of patients (with either malignant or benign hematological disorders) and stimulate innovation. A view from Eastern Europe will deal with the discrepancies in pricing and access issues in various parts of Europe. Biosimilar manufacturers will comment on the obstacles they face in gaining market access. Patients and nurses will be invited to share their perceptions and experiences, for instance with regard to safety, interchangeability and switching protocols. Last but not least, an article will be dedicated to the regulatory approach to biosimilars by the European Medicines Agency. EHA's view is clearly a positive one: biosimilars that reduce treatment costs, improve patient access and free up funds for innovation are good for hematology.

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          Biosimilar agents in oncology/haematology: from approval to practice

          The regulation of biosimilars is a process that is still developing. In Europe, guidance regarding the approval and use of biosimilars has evolved with the products under consideration. It is now more than 3 years since the first biosimilar agents in oncology support, erythropoiesis-stimulating agents, were approved in the EU. More recently, biosimilar granulocyte colony-stimulating factors have received marketing approval in Europe. This review considers general issues surrounding the introduction of biosimilars and highlights current specific issues pertinent to their use in clinical practice in oncology. Information on marketing approval, extrapolation, labelling, substitution, immunogenicity and traceability of each biosimilar product is important, especially in oncology where patients are treated in repeated therapy courses, often with complicated protocols, and where biosimilars are not used as a unique therapy for replacement of e.g. growth hormone or insulin. While future developments in the regulation of biosimilars will need to address multiple issues, in the interim physicians should remain aware of the inherent differences between biosimilar and innovator products.
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            Affordability of Medicines a Top Priority for EHA: Toward a Fair Pricing Model for Innovative Medicines

            Hematology, as we all know, is a highly innovative discipline that continues to generate new insights that carry the promise of revolutionizing diagnosis and treatment of blood disorders, potentially saving and improving the lives of patients suffering from even the rarest of illnesses. However, access to new treatments is at risk because of the steep, often excessive prices of those new drugs that do reach the clinic. The looming unaffordability of innovative medicines as a result of high prices poses a threat to both patient access and the sustainability of health care systems. In the current system of market exclusivity granted by patent rights drug manufacturers are primarily driven by recouping research and development costs and offering sizable profits to shareholders, often resulting in hefty price tags for medicines (particularly those with orphan designation). With increasingly strained health care budgets, even in wealthier countries, this causes limitations on the purchase and reimbursement of innovative medicines. In markets deemed too small—in terms of patient population size or purchasing power—an expensive medicine may not be made available at all. Although many of them affect only small numbers of people, the importance of treating blood disorders is clear. An estimated 80 million people in Europe suffer from a hematologic disorder (malignant or nonmalignant). In addition to the considerable physical and psychological burden, the economic cost is substantial, estimated by 2 European Hematology Association (EHA)-commissioned studies published in The Lancet Haematology at €23 billion a year across the European Economic Area (the 28 European Union-countries plus Switzerland, Norway, and Iceland). 1 Yet, as new therapies are being developed at a rapid pace and the study of blood is contributing significantly to break-through innovations in other disciplines such as oncology, the benefits for patients and society as a whole are limited by soaring drug prices. Although data on R&D spending and on pricing and reimbursement mechanisms are scarce, a recent study by US hematologists–oncologists Vinay Prasad and Sham Mailankody offered a clear indication of the wide gap between actual R&D costs and the price at which a new drug is sold. Based on their analysis of ten cancer drugs approved by the FDA in the years 2006–2015, the median cost of developing a single cancer drug was $648 million; the median revenue after approval of a drug $1,658,4 million. 2 Although health care systems vary across the continent, in Europe too authorities are challenged by the high prices of innovative drugs. Current business models based on long-lasting patents and rendering high profits and high prices are no longer tenable, negatively affecting all partners in the chain from drug development to patient treatment, including, ultimately, the pharmaceutical industry. Time for a new business model The findings of Prasad and Mailankody are in line with the conviction held by the European Hematology Assocation's Task Force on Fair Pricing that rapidly rising prices of new drugs—in hematology perhaps more than in any other medical discipline—are primarily a product of perverse incentives in current pricing models. Although it is only natural for companies to pursue a healthy profit, it is clear that profit levels in the pharmaceutical industry far exceed those in other sectors and certainly exceed what is acceptable from a public health point of view—especially in light of the large sums of public funding that go into health research, effectively making taxpayers pay for their medicines twice. What is needed, in our view, is a new economic model for the development of innovative medicines and for bringing them to the market. A model that offers a better balance between public and private interests, that is, transparent and involves all stakeholders. It goes without saying that for any new business model to be successful it needs to be beneficial for all involved: patients must have access to the best available, affordable care; hematologists should be able to deliver the best possible treatments; industry needs to be rewarded for developing, manufacturing and marketing high-quality drugs with a reasonable profit margin; and national health systems have to be able to procure and reimburse medicines without busting public finances. EHA Task Force on fair pricing What can EHA do to help curb medicine prices? After identifying “pricing” as a top advocacy priority, the EHA European Affairs Committee last year established the Task Force on Fair Pricing to provide direction and take action. Having concluded that the fundamental problem lies in the dysfunctionality of current business models, the Task Force set out to gather a working group of leading European health economists who will be assisting EHA in developing the guiding principles for new business models. The case for a new pharmaceutical pricing model was also made, convincingly and emphatically, at the EHA annual congress in Madrid last June, where Prof Richard Sullivan (King's College London), Andrew Rintoul (WHO) and Dr h.c. Peter Kapitein (patient advocate and Task Force member) spoke at a session dedicated to pricing. More can and must be done. An option would be to make a central EU authority responsible for determining maximum prices for new medicines approved for the European market. There should be no automatic market access for European Medicine Agency-approved drugs unless a reasonable price can be negotiated. More options will be explored; however, any approach to price maximization would need to take differences in the economic situation of countries into account. EHA also calls upon national and EU authorities to support publicly funded trials (PFTs). These would make the sale of approved drugs at cost price possible, speed up research (by offering direct access to trial results), thus helping to reduce drug prices. Biosimilars Promoting the acceptance and uptake of biosimilars is another important element in the Task Force's pricing strategy. Because biosimilars tend to be considerably less expensive than the reference biological medicine to which they offer an alternative, they have the potential to widen patient access and force down prices. Although so far price reductions on the European market remain relatively limited—mostly 20% to 30% 3 —we are convinced that under optimal market conditions, price reductions of well over 50% are realistic. Increased uptake of biosimilars requires trust and awareness among professionals and patients. EHA is prepared to actively endorse biosimilars, develop education tools, and support biosimilar companies willing to introduce their drugs against fair and substantially reduced prices. Alliances Naturally, EHA will not be able to make a sufficiently big impact on its own. Participation in alliances that are active on pricing and the broader issue of access to medicines, such as the European Public Health Alliance, and ongoing contacts and alignment with other stakeholders—including the European Parliament which, through the Cabezón Report, 4 has firmly placed these issues on the political agenda—are therefore essential complementing activities. Ultimately, all phases of and all actors in the “pricing chain” should be subject to critical review and revision. In the current situation too many “incentives” are clearly counterproductive, resulting in prices that are far from fair and that threaten patient access to newly developed and promising drugs, even in those (wealthy) countries where availability has so far hardly been an issue. Prices of innovative hematology drugs must go down, substantially—for the sake of patients, doctors, payers, and health care systems. EHA is determined to play its part, in close collaboration with all other stakeholders, including the pharmaceutical industry, in keeping life-saving and life-enhancing medicines affordable and accessible. The right treatment available to patients across Europe, no matter how rare their blood disorder, at a price that is fair to patients, manufacturers and tax payers—that is what we would call priceless.
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              Author and article information

              Journal
              Hemasphere
              Hemasphere
              HS9
              HemaSphere
              Wolters Kluwer Health
              2572-9241
              December 2019
              19 November 2019
              : 3
              : 6
              : e323
              Affiliations
              [1 ]Centre for Haemato-Oncology, Barts Cancer Institute, London, United Kingdom
              [2 ]Amyloidosis Research and Treatment Center, Department of Molecular Medicine, University of Pavia, Pavia, Italy
              [3 ]Department of Hematology, Amsterdam University Medical Centers, Amsterdam, The Netherlands
              Author notes
              Correspondence: Anton Hagenbeek (e-mail: a.hagenbeek@ 123456amsterdamumc.nl ).
              Article
              HemaSphere-2019-0177 00008
              10.1097/HS9.0000000000000323
              6924553
              ee3986d5-e7d9-4a9a-b731-2671d878c1d0
              Copyright © 2019 the Author(s). Published by Wolters Kluwer Health, Inc. on behalf of the European Hematology Association.

              This is an open access article distributed under the Creative Commons Attribution License 4.0 (CCBY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. http://creativecommons.org/licenses/by/4.0

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