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      WeChat subscription accounts (WSAs) in Australia: a political economy account of Chinese-language digital/social media

      1 , 2

      Media International Australia

      SAGE Publications

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          Abstract

          This article is a political economy account of Australia-focused subscription accounts on the social media platform WeChat, based on an analysis of 50 top-ranked WeChat subscription accounts (WSAs) in Australia over a 1-week period in July 2019 and empirical data collected from 2 large surveys conducted among Chinese Australians in 2018 and 2019. It provides a nuanced understanding of the institutional context, regulatory framework and modus operandi of these WSAs, illustrating the development of and connection between the following three components: online Chinese-language media content, WeChat as a content delivery platform and WSAs as business initiatives. The article argues that the status of Chinese-language digital/social media in Australia is confined by a pre-existing technological infrastructure and regulatory framework, rather than any direct intervention of a specific authority, media outlet or platform, and that these media outlets and platforms should best be understood as an instance of transnational entrepreneurship.

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          Most cited references 3

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          WeChat as infrastructure: the techno-nationalist shaping of Chinese digital platforms

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            Diaspora governance and transnational entrepreneurship: the rise of an emerging social global pattern in migration studies

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              Super-Sticky Wechat and Chinese Society

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                Author and article information

                Contributors
                Journal
                Media International Australia
                Media International Australia
                SAGE Publications
                1329-878X
                2200-467X
                June 19 2020
                : 1329878X2093235
                Affiliations
                [1 ]RMIT University, Australia
                [2 ]University of Technology Sydney, Australia
                Article
                10.1177/1329878X20932356
                © 2020

                http://www.sagepub.com/licence-information-for-chorus

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