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      Strategic analysis of companies offering technology services to farmers for mobile applications media

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          Abstract

          The use of smart-phones and tablets is increasing the farming community before these fact companies that offer products and services to this sector are mobilizing to be active in this new reality. However, companies that operate in the rural market, not only have the aim of helping farmers in providing services through mobile technology applications, it was necessary to identify the strategic performance of these companies as a market opportunity in selling their products in the agricultural sector. Therefore, this article aimed to identify the strategic planning of technology companies to provide services through applications to farmers. The methodological approach used is a qualitative approach with the exploratory and descriptive aim of the use of content analysis of the websites of those companies studied. This study concluded that companies by offering technology services to farmers, use these services strategically to your advantage without the knowledge of the real needs of farmers.

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          Author and article information

          Journal
          Revista Eletrônica Competências Digitais para Agricultura Familiar
          Universidade Estadual Paulista Júlio de Mesquita Filho
          01 March 2016
          : 1
          : 2
          : 100-111
          Affiliations
          [1 ] Universidade Estadual Paulista (UNESP)
          Article
          926eee6b50eb40fbbddf3fa92931616f

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Categories
          Agriculture (General)
          S1-972

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