A Comment on &quot;Identifying Buyers of a Major Automotive Innovation&quot;

Peat, Nancy C.; Gentry, James W.; Brown, Thomas L

doi:10.2307/1250599

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A Comment on "Identifying Buyers of a Major Automotive Innovation"

Author(s): Nancy C. Peat , James W. Gentry , Thomas L. Brown

Publication date Created: October 1975

Publication date (Print): October 1975

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1975

Publication date (Print): October 1975

Volume: 39

Issue: 4

Page: 61

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DOI: 10.2307/1250599

SO-VID: eecf97af-caa6-43f2-8dfe-7746857af83d

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A Comment on "Identifying Buyers of a Major Automotive Innovation"

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