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      Co-creation and co-destruction: A practice-theory based study of interactive value formation

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      Marketing Theory

      SAGE Publications

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          Most cited references 29

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          Toward a Theory of Social Practices: A Development in Culturalist Theorizing

           A. Reckwitz (2002)
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            Service-dominant logic: continuing the evolution

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              Consumption and Theories of Practice

               A. Warde (2005)
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                Author and article information

                Journal
                Marketing Theory
                Marketing Theory
                SAGE Publications
                1470-5931
                1741-301X
                October 03 2011
                October 03 2011
                : 11
                : 3
                : 351-373
                Article
                10.1177/1470593111408181
                © 2011

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