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The Capabilities of Market-Driven Organizations
Author(s):
George S. Day
Publication date
Created:
October 1994
Publication date
(Print):
October 1994
Journal:
Journal of Marketing
Publisher:
JSTOR
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The Journal of Prediction Markets
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
October 1994
Publication date (Print):
October 1994
Volume
: 58
Issue
: 4
Page
: 37
Article
DOI:
10.2307/1251915
SO-VID:
f02028f7-90a1-48ea-afae-778014ae0068
Copyright ©
© 1994
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