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      The Role of Consumer Self-Efficacy and Website Social-Presence in Customers' Adoption of B2C Online Shopping : An Empirical Study in the Indian Context

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of International Consumer Marketing
      Publisher: The Haworth Press

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          Most cited references36

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          Coefficient alpha and the internal structure of tests

          Lee Cronbach (1951)
          Psychometrika, 16(3), 297-334
          Article 0 comments Cited 6698 times – based on 0 reviews     Review now
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            The Commitment-Trust Theory of Relationship Marketing

            Robert M. Morgan, Shelby D. Hunt (1994)
            Article 0 comments Cited 1518 times – based on 0 reviews     Review now
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              An Examination of the Nature of Trust in Buyer-Seller Relationships

              Patricia Doney, Joseph Cannon (1997)
              Article 0 comments Cited 728 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of International Consumer Marketing
                Abbreviated Title: Journal of International Consumer Marketing
                Publisher: The Haworth Press
                ISSN (Print): 0896-1530
                ISSN (Electronic): 1528-7068
                Publication date Created: February 07 2008
                Publication date (Print): February 07 2008
                Volume: 20
                Issue: 2
                Pages: 33-48
                Article
                DOI: 10.1300/J046v20n02_04
                SO-VID: f04fcd20-43b9-42d7-b894-fc7e17af892e
                Copyright © © 2008
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