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      The Influence of Destination Image on Medical Tourist’s Intention for Future Destination Choice

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      Environment-Behaviour Proceedings Journal

      e-IPH Ltd.

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          Abstract

          This study proposed to explore how the image of a destination could influence medical tourists in choosing a destination as their future medical and tourism destination choice.  Scholars argued that destination image had a significant relationship with behavioral intentions. Destination image influence not only the decision-making process but also conditions after-decision-making behaviors of tourists. In the current study context, the future destination choice behavior referred to the intention to revisit the previous destination and the intention to spread the positive word-of-mouth to others. For this study, inbound medical tourists from private hospitals registered with Malaysia Healthcare Travel Council (MHTC) in Penang, Malacca, Kuala Lumpur and Selangor in Malaysia will be approached quantitatively by survey questionnaires. This study will contribute to an understanding of the significant factors influencing medical tourists’ intention for future destination choice.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          May 20 2016
          June 26 2016
          : 1
          : 1
          : 178
          Article
          10.21834/e-bpj.v1i1.214
          © 2016

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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