Revitalization of urban public space is a mechanism to redevelop the public space area in Core Zone, George Town World Heritage Site (GTWHS) in accordance with the development growth and population. This paper discussed the factors of revitalization which are related to urban public space. The objectives of this paper are to analyze the characteristics of urban public space which could effectively be adopted for revitalisation purposes; and how to generate the public space more functional with positive influence on modern urban life. A combination of qualitative and quantitative research method was applied. The recommendations can contribute to improve the planning and management of urban public space in GTWHS, Pulau Pinang.