Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors

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When Morality Opposes Justice: Conservatives Have Moral Intuitions that Liberals may not Recognize

Jonathan Haidt, Jesse Graham (2007)

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Party over policy: The dominating impact of group influence on political beliefs.

Geoffrey L Cohen (2003)

Four studies demonstrated both the power of group influence in persuasion and people's blindness to it. Even under conditions of effortful processing, attitudes toward a social policy depended almost exclusively upon the stated position of one's political party. This effect overwhelmed the impact of both the policy's objective content and participants' ideological beliefs (Studies 1-3), and it was driven by a shift in the assumed factual qualities of the policy and in its perceived moral connotations (Study 4). Nevertheless, participants denied having been influenced by their political group, although they believed that other individuals, especially their ideological adversaries, would be so influenced. The underappreciated role of social identity in persuasion is discussed.

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The moral roots of environmental attitudes.

R Willer, Stanley Feinberg (2013)

Americans' attitudes about the environment are highly polarized, but it is unclear why this is the case. We conducted five studies to examine this issue. Studies 1a and 1b demonstrated that liberals, but not conservatives, view the environment in moral terms and that this tendency partially explains the relation between political ideology and environmental attitudes. Content analyses of newspaper op-eds (Study 2a) and public-service announcements (Study 2b) found that contemporary environmental discourse is based largely on moral concerns related to harm and care, which are more deeply held by liberals than by conservatives. However, we found that reframing proenvironmental rhetoric in terms of purity, a moral value resonating primarily among conservatives, largely eliminated the difference between liberals' and conservatives' environmental attitudes (Study 3). These results establish the importance of moralization as a cause of polarization on environmental attitudes and suggest that reframing environmental discourse in different moral terms can reduce the gap between liberals and conservatives in environmental concern.

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Author and article information

Journal

Title: Journal of Experimental Social Psychology

Abbreviated Title: Journal of Experimental Social Psychology

Publisher: Elsevier BV

ISSN (Print): 00221031

Publication date Created: July 2016

Publication date (Print): July 2016

Volume: 65

Issue:

Pages: 7-19

Article

DOI: 10.1016/j.jesp.2016.02.005

SO-VID: f16df119-8ed9-4ff7-b1ef-012ea0441fb9

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