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      The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Effect of a Market Orientation on Business Profitability

          John Narver, Stanley F. Slater (1990)
          Article 0 comments Cited 711 times – based on 0 reviews     Review now
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            The Capabilities of Market-Driven Organizations

            George S. Day (1994)
            Article 0 comments Cited 606 times – based on 0 reviews     Review now
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              Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

              Rohit Deshpande, John U. Farley, Frederick Webster (1993)
              Article 0 comments Cited 417 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: April 2005
                Publication date (Print): April 2005
                Volume: 69
                Issue: 2
                Pages: 42-60
                Article
                DOI: 10.1509/jmkg.69.2.42.60756
                SO-VID: f1cbce21-86c0-44ba-8eeb-70d71c7bef58
                Copyright © © 2005
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