Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
April
2005
Publication date
(Print):
April
2005
Volume: 69
Issue: 2
Pages: 42-60
Article
DOI: 10.1509/jmkg.69.2.42.60756
SO-VID: f1cbce21-86c0-44ba-8eeb-70d71c7bef58
Copyright © ©
2005