Crisis translation: considering language needs in multilingual disaster settings

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Abstract

Purpose

The purpose of this paper is to highlight the role that language translation can play in disaster prevention and management and to make the case for increased attention to language translation in crisis communication.

Design/methodology/approach

The paper draws on literature relating to disaster management to suggest that translation is a perennial issue in crisis communication.

Findings

Although communication with multicultural and multilinguistic communities is seen as being in urgent need of attention, the authors find that the role of translation in enabling this is underestimated, if not unrecognized.

Originality/value

This paper raises awareness of the need for urgent attention to be given by scholars and practitioners to the role of translation in crisis communication.

Related collections

Most cited references 53

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Crisis and emergency risk communication as an integrative model.

Barbara Reynolds, Matthew W Seeger (2005)

This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is presented as a tool health communicators can use to help manage these complex events.