Title:
International Journal of Research in Marketing
Abbreviated Title:
International Journal of Research in Marketing
Publisher:
Elsevier BV
ISSN
(Print):
01678116
Publication date Created:
March
2000
Publication date
(Print):
March
2000
Volume: 17
Issue: 1
Pages: 55-78
Article
DOI: 10.1016/S0167-8116(00)00005-7
SO-VID: f2a5df8e-e8b6-43e7-a2f8-7e27611f0941
Copyright © ©
2000