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      Measuring involvement with audio/video content

      , ,

      Proceedings of HCI 2010 (HCI)

      Human Computer Interaction

      6 - 10 September 2010

      Involvement, Factor Analysis, Audio/video Content, Questionnaire

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          Abstract

          The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. . Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.

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          Most cited references 7

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          The Role of Involvement in Attention and Comprehension Processes

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            An introduction to concept mapping for planning and evaluation

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              OBJECTIVE TESTS AS INSTRUMENTS OF PSYCHOLOGICAL THEORY: Monograph Supplement 9

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                Author and article information

                Contributors
                Conference
                September 2010
                September 2010
                : 319-327
                Affiliations
                Eindhoven University of Technology

                5600 MB Eindhoven, the Netherlands
                Philips Research Laboratories

                5656 AE Eindhoven, the Netherlands
                Article
                10.14236/ewic/HCI2010.37
                © Nele Van den Ende et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2010, University of Abertay, Dundee, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of HCI 2010
                HCI
                24
                University of Abertay, Dundee, UK
                6 - 10 September 2010
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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