Measuring involvement with audio/video content

The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. . Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.

Content

Author and article information

Contributors

Nele Van den Ende

Jettie Hoonhout

Lydia Meesters

Conference

Publication date: September 2010

Publication date (Print): September 2010

Pages: 319-327

Affiliations

[0001]Eindhoven University of Technology

5600 MB Eindhoven, the Netherlands

[0002]Philips Research Laboratories

5656 AE Eindhoven, the Netherlands

Article

DOI: 10.14236/ewic/HCI2010.37

SO-VID: f3ec9060-c64c-470a-b341-bd1ccb7f64e2

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of HCI 2010

Conference acronym: HCI

Conference number: 24

Conference location: University of Abertay, Dundee, UK

Conference date: 6 - 10 September 2010

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2010.37

Self URI (journal page): https://ewic.bcs.org/

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Measuring involvement with audio/video content

Abstract