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      “Your Diet Defines Who You Are, Especially as a Man”: Masculinity in Online Media Focused on Healthy Eating for Men


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          In contexts marked by neoliberal ideology and a claimed “crisis” in men’s health, men are responsibilized to be/come healthy. Eating has long been a gendered practice in Western cultures, and recent cultural shifts have produced ways of eating that are both masculinized and (claimed) healthy. Online healthy eating advice, which encourages and supports men to eat healthily, is an important information source. However, such information draws on, reproduces, and/or disrupts existing meanings about men and eating. To understand contemporary representations of men and healthy eating, we examined 30 online media articles oriented specifically to this topic. Using reflexive thematic analysis from a social constructionist position, we developed two themes: A lad’s looks and lifestyle and Mind over matter: The masculine mindset. These themes together told an overarching story that healthy eating is effectively sold to men by drawing on traditional or hegemonic ideals of masculinity and effectively evoking access to an enhanced masculinity through healthy eating. While these representational practices may sell healthy eating to men, with likely positive health benefits, they also reinforce hegemonic ideals of masculinity which can be problematic from a health perspective.

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          Sample Size in Qualitative Interview Studies: Guided by Information Power

          Sample sizes must be ascertained in qualitative studies like in quantitative studies but not by the same means. The prevailing concept for sample size in qualitative studies is "saturation." Saturation is closely tied to a specific methodology, and the term is inconsistently applied. We propose the concept "information power" to guide adequate sample size for qualitative studies. Information power indicates that the more information the sample holds, relevant for the actual study, the lower amount of participants is needed. We suggest that the size of a sample with sufficient information power depends on (a) the aim of the study, (b) sample specificity, (c) use of established theory, (d) quality of dialogue, and (e) analysis strategy. We present a model where these elements of information and their relevant dimensions are related to information power. Application of this model in the planning and during data collection of a qualitative study is discussed.
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            One size fits all? What counts as quality practice in (reflexive) thematic analysis?

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              To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales


                Author and article information

                Am J Mens Health
                Am J Mens Health
                American Journal of Men's Health
                SAGE Publications (Sage CA: Los Angeles, CA )
                21 December 2023
                Nov-Dec 2023
                : 17
                : 6
                : 15579883231213588
                [1 ]School of Psychology, Waipapa Taumata Rau/University of Auckland, Auckland, New Zealand
                Author notes
                [*]Virginia Braun, School of Psychology, Waipapa Taumata Rau/University of Auckland, Private Bag 92019, Auckland Mail Centre, Auckland 1142, New Zealand. Email: v.braun@ 123456auckland.ac.nz
                Author information
                © The Author(s) 2023

                This article is distributed under the terms of the Creative Commons Attribution 4.0 License ( https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages ( https://us.sagepub.com/en-us/nam/open-access-at-sage).

                : 27 August 2023
                : 20 October 2023
                : 24 October 2023
                Original Article
                Custom metadata
                November-December 2023

                healthism,neoliberalism,reflexive thematic analysis,hegemonic masculinity,men’s health crisis


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