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      Evolving to a New Dominant Logic for Marketing

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      Journal of Marketing

      American Marketing Association (AMA)

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          Author and article information

          Journal
          Journal of Marketing
          Journal of Marketing
          American Marketing Association (AMA)
          0022-2429
          January 2004
          January 2004
          : 68
          : 1
          : 1-17
          Article
          10.1509/jmkg.68.1.1.24036
          © 2004

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