Evolving to a New Dominant Logic for Marketing

Vargo, Stephen L.; Lusch, Robert F.

doi:10.1509/jmkg.68.1.1.24036

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Evolving to a New Dominant Logic for Marketing

Author(s): Stephen L. Vargo , Robert F. Lusch

Publication date Created: January 2004

Publication date (Print): January 2004

Journal: Journal of Marketing

Publisher: American Marketing Association (AMA)

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: January 2004

Publication date (Print): January 2004

Volume: 68

Issue: 1

Pages: 1-17

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DOI: 10.1509/jmkg.68.1.1.24036

SO-VID: f484058a-650a-4b52-bc9e-b80540537b46

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