How can online government platforms meet principles of inclusivity and deliberation? We reflect on this question based on a recent case of online participatory budgeting in a neighborhood of The Hague, the Netherlands (Duinoord Begroot). In terms of inclusivity, our findings suggest that sending out personal invitations and setting few voting requirements can contribute to online voting rates. Furthermore, the use of few participation criteria in the initial stages of the process can enhance the diversity of gathered ideas. In terms of deliberation, we discuss how the structure of an online platform may ‘nudge’ citizens towards deliberation. The results indicate that while the platform generated an equal distribution of arguments in favor of and against proposals, it did not engage citizens en masse in online discussions. We suggest that building incentives and feedback loops into the platform could address this limitation.