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      Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

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          Abstract

          Abstract: More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation) in business and private environments. Insights about the nature of consumer’s willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.

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          Most cited references13

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          Information Systems Innovation for Environmental Sustainability

          Melville (2010)
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            Adopting sustainable innovation: what makes consumers sign up to green electricity?

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              Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                jotmi
                Journal of technology management & innovation
                Journal of Technology Management & Innovation
                Universidad Alberto Hurtado. Facultad de Economía y Negocios (Santiago, , Chile )
                0718-2724
                May 2018
                : 13
                : 1
                : 19-26
                Affiliations
                [1] Karlsruhe orgnameKarlsruhe Institute of Technology orgdiv1Karlsruhe Service Research Institute Germany
                Article
                S0718-27242018000100019
                f8ac2de6-4d2e-4f32-8cbb-82d7d646d2b1

                This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

                History
                : 26 July 2017
                : 16 April 2018
                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 21, Pages: 8
                Product

                SciELO Chile


                decision design,e-car, interview study,trial,barriers,sustainable innovation

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