Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
December
22 2015
Publication date Created:
February
12 2016
Publication date
(Electronic):
November
17 2015
Publication date
(Print):
February
12 2016
Volume: 32
Issue: 3-4
Pages: 211-229
Article
DOI: 10.1080/0267257X.2015.1107616
SO-VID: f8ed5af1-164b-4d91-8f5d-e49c88e3859a
Copyright © ©
2016