Aesthetic and Perception: Indicators of perceiving the rural landscape

Abstract

The assessment of authentic beauty of rural landscape requires valid indicators of visual aesthetic and preference of experts and stakeholders with the application of theory driven indicator. The theory driven indicators are tested through a systematic approach by using Research Model Analysis. The design, stratification and administration of questionnaire with special reference to demographic factors were based on the 5 photographs taken in to attain this, the paper aimed at produces valid indicators that considered perception selected rural area for 126 stakeholders using Different Item Functioning analysis. The findings identify Complexity as the valid indicator that agreed by stakeholders.Keywords: theory driven indicators, stakeholder’s perception, validation, reliabilityeISSN 2398-4295 © 2017 The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.