Cultural Masculinity/Femininity Influences on Advertising Appeals

Chang, Chingching

doi:10.2501/S0021849906060296

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Cultural Masculinity/Femininity Influences on Advertising Appeals

Author(s): Chingching Chang

Publication date Created: September 01 2006

Publication date (Electronic): September 01 2006

Journal: Journal of Advertising Research

Publisher: WARC Limited

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Title: Journal of Advertising Research

Abbreviated Title: JAR

Publisher: WARC Limited

ISSN (Print): 0021-8499

Publication date Created: September 01 2006

Publication date Created: September 2006

Publication date (Electronic): September 01 2006

Publication date (Print): September 2006

Volume: 46

Issue: 3

Pages: 315-323

Article

DOI: 10.2501/S0021849906060296

SO-VID: fadfb62a-56f7-4ae8-9f9a-3fdfbe7a8360

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Cultural Masculinity/Femininity Influences on Advertising Appeals

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