The digital advancement in tertiary education has created challenges in sustaining an effective teaching and learning process. Significantly, it is important that lecturers design good multimedia teaching aid, to sustain effective teaching and learning content communication. This paper provides an empirical evaluation of how Malaysian tertiary institutions lecturers from non-creative design fields, design an effective multimedia teaching aid to meet these challenges. Although studied samples are limited, outcomes of this paper are an extensively significant reference and guidelines for other area and related multimedia platform locally and internationally.