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      Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders

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              Organizational Images and Member Identification

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                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                May 2001
                May 2001
                : 38
                : 2
                : 225-243
                Article
                10.1509/jmkr.38.2.225.18838
                fb7e5a54-6073-4d19-ace1-41d4d2143db1
                © 2001
                History

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