Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
May
2001
Publication date
(Print):
May
2001
Volume: 38
Issue: 2
Pages: 225-243
Article
DOI: 10.1509/jmkr.38.2.225.18838
SO-VID: fb7e5a54-6073-4d19-ace1-41d4d2143db1
Copyright © ©
2001