The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Eliashberg, Jehoshua; Leenders, Mark A.A.M.; Elberse, Anita

doi:10.1287/mksc.1050.0177

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The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Author(s): Jehoshua Eliashberg , Anita Elberse , Mark A.A.M. Leenders

Publication date Created: November 2006

Publication date (Print): November 2006

Journal: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin (2004)

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The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

Chrysanthos Dellarocas (2003)

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THE RESOURCE-BASED VIEW OF THE FIRM IN TWO ENVIRONMENTS: THE HOLLYWOOD FILM STUDIOS FROM 1936 TO 1965.

D. Miller, J Shamsie (1996)

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Journal

Title: Marketing Science

Abbreviated Title: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 0732-2399

ISSN (Electronic): 1526-548X

Publication date Created: November 2006

Publication date (Print): November 2006

Volume: 25

Issue: 6

Pages: 638-661

Article

DOI: 10.1287/mksc.1050.0177

SO-VID: fd1b4778-3892-4f77-bd7c-85e2055fad0a

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The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

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Abstract

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New directions in predictive processing

Most cited references 60

Using Online Conversations to Study Word-of-Mouth Communication

The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

THE RESOURCE-BASED VIEW OF THE FIRM IN TWO ENVIRONMENTS: THE HOLLYWOOD FILM STUDIOS FROM 1936 TO 1965.

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