The electronics manufacturing industry of Western Australia consists of a group of innovative technology-based firms in a regional middle economy. Four basic strategies were identified where local manufacture and local technological entrepreneurs are able to develop viable businesses with little or no protection and only modest (if any) government support. The circumstances of the firm's establishment, whether market driven, technology driven, capital driven or oriented towards local business only, persisted in shaping the strategic orientation of the company, at least in the present stages of the industry. The companies do not compete directly with multinationals in consumer markets, but rather are oriented towards specialised industrial markets using niche strategies.
See A.T . Morkel and R.C.M. Lourens, ‘Towards strategies for Australian manufacturing industry’, paper presented at the Management Educators' Conference, Sydney, 15–17 May 1978; and A.T. Morkel, ‘Strategies for Australian manufacaturing industr ies’, Transactions of the Institution of Engineers, Australia, Mechanical Engineering, ME7, 1, 1982, pp. 6–17.
See, for example, Ray Oakey, High Technology Small Firms: Innovation and Regional Development in Britain and the US, Frances Pinter, London, 1984; Segal Quince and Partners, The Cambridge Phenomenon, Brand Brothers, Cambridge, 1985.
M. Bullock, Academic Enterprise, Industrial Innovation and the Development of High Technology Financing in the US, Brand Brothers, Cambridge, 1983.
Merkel, op. cit., 1982.