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      SOLAR WATER HEATING IN QUEENSLAND: THE ROLES OF INNOVATION ATTRIBUTES, ATTITUDES AND INFORMATION IN THE ADOPTION PROCESS

      research-article
      Prometheus
      Pluto Journals
      solar water heating, solar acceptance, renewable energy use, energy policy, innovation diffusion, Queensland
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            Abstract

            The public acceptance of solar domestic water heaters in Australia is explored with special reference to Queensland. Classical diffusion-of-innovations theory is used as the basis for a telephone survey of over 400 new Queensland householders. Survey results indicate that solar water heaters were readily available for purchase and imply that limited effort needs to be expended on further establishing consumer awareness in the market examined. Householders typically established technical feasibility before serious consideration of the solar option and financial viability before adoption. Friends, neighbours and social networks were very important in communicating relevant information. Survey responses suggest that government agencies and electricity authorities played a limited role in promoting the use of solar water heaters for new housing in Queensland. Some policy implications and promotional measures are discussed.

            Content

            Author and article information

            Journal
            cpro20
            CPRO
            Prometheus
            Critical Studies in Innovation
            Pluto Journals
            0810-9028
            1470-1030
            December 1993
            : 11
            : 2
            : 219-233
            Affiliations
            Article
            8629355 Prometheus, Vol. 11, No. 2, 1993: pp. 219–233
            10.1080/08109029308629355
            d32effa6-cda6-4e3a-af6f-890a24e12e23
            Copyright Taylor & Francis Group, LLC

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History
            Page count
            Figures: 0, Tables: 0, References: 41, Pages: 15
            Categories
            Original Articles

            Computer science,Arts,Social & Behavioral Sciences,Law,History,Economics
            solar acceptance,innovation diffusion,Queensland,renewable energy use,energy policy,solar water heating

            NOTES AND REFERENCES

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            12. Foster, op. cit.

            13. ibid.

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            23. ibid.

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            25. Foster, op. cit.

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            27. Foster, op. cit.

            28. Rogers, op. cit.

            29. J. S. Foster, Exploring the Acceptance of Solar Efficient Housing in Queensland, Australia (Doctoral thesis, Department of Geographical Sciences and Planning, University of Queensland, Brisbane, 1992).

            30. Guagnano et al., op. cit.

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            33. N. Bita and B. Woodley, ‘Electricity price war damaged solar sales’, The Australian, 28 March 1991.

            34. Ecologically Sustainable Development Working Groups, Final Report: Executive Summaries, Australian Government Publishing Service, Canberra, 1991; Department of Primary Industries and Energy, Issues in Energy Policy: An Agenda for the 1990s, Australian Government Publishing Service, Canberra, 1991; Kinrade, op. cit.

            35. Queensland Department of Resource Industries, Energy Policy Directions for Queensland into the 21st Century, Queensland Government, Brisbane, 1991.

            36. P. Versluis, ‘Solar water heating: State of the industry three years on’, solar ′91 Conference Proceedings, Australian and New Zealand Solar Energy Society, Adelaide, 1991, pp.392–400.

            37. Foster, 1992, op. cit.

            38. Renewable Energy Authority of Victoria, 1990/91 Annual Report, Melbourne, 1991.

            39. Hagen and Kaneff, op. cit.

            40. Foster, 1992, op. cit.

            41. Versluis, 1991, op. cit.

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