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      Pluto Journals
      solar water heating, solar acceptance, renewable energy use, energy policy, innovation diffusion, Queensland


            The public acceptance of solar domestic water heaters in Australia is explored with special reference to Queensland. Classical diffusion-of-innovations theory is used as the basis for a telephone survey of over 400 new Queensland householders. Survey results indicate that solar water heaters were readily available for purchase and imply that limited effort needs to be expended on further establishing consumer awareness in the market examined. Householders typically established technical feasibility before serious consideration of the solar option and financial viability before adoption. Friends, neighbours and social networks were very important in communicating relevant information. Survey responses suggest that government agencies and electricity authorities played a limited role in promoting the use of solar water heaters for new housing in Queensland. Some policy implications and promotional measures are discussed.


            Author and article information

            Critical Studies in Innovation
            Pluto Journals
            December 1993
            : 11
            : 2
            : 219-233
            8629355 Prometheus, Vol. 11, No. 2, 1993: pp. 219–233
            Copyright Taylor & Francis Group, LLC

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            Page count
            Figures: 0, Tables: 0, References: 41, Pages: 15
            Original Articles

            Computer science,Arts,Social & Behavioral Sciences,Law,History,Economics
            solar acceptance,innovation diffusion,Queensland,renewable energy use,energy policy,solar water heating


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            13. ibid.

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            37. Foster, 1992, op. cit.

            38. Renewable Energy Authority of Victoria, 1990/91 Annual Report, Melbourne, 1991.

            39. Hagen and Kaneff, op. cit.

            40. Foster, 1992, op. cit.

            41. Versluis, 1991, op. cit.


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