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      Creative reflections on brainstorming

      research-article
      London Review of Education
      IOE Press
      BRAINSTORMING, GROUP DYNAMICS, CREATIVE PROBLEM-SOLVING, IDEA GENERATION
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            Abstract

            Brainstorming is the default method of idea-generation in organisations, and is widely applied in higher education by students, academics and support staff. Its popularity is mainly attributable to an illusory belief that groups working together are more productive than individuals working apart. Shared responsibility, the need for collaboration and the social dimension to work also sustains the popularity of brainstorming. To add further insight to the numerous studies that have been demonstrated the inefficiencies of brainstorming, this paper describes preliminary results on participants' self-reflection during a brainstorm. Recommendations are made for improving the productivity of group brainstorms.

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            Author and article information

            Journal
            10430
            London Review of Education
            IOE Press
            1474-8460
            01 July 2012
            : 10
            : 2
            : 201-213
            Article
            1474-8460(20120701)10:2L.201;1- s7.phd /ioep/clre/2012/00000010/00000002/art00007
            10.1080/14748460.2012.691284
            32aeeedd-089a-45e8-8362-b9b59fbaa2f8
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            Categories
            Articles

            Education,Assessment, Evaluation & Research methods,Educational research & Statistics,General education
            GROUP DYNAMICS,IDEA GENERATION,CREATIVE PROBLEM-SOLVING,BRAINSTORMING

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