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      Creative reflections on brainstorming

      London Review of Education

      IOE Press

      BRAINSTORMING, GROUP DYNAMICS, CREATIVE PROBLEM-SOLVING, IDEA GENERATION

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          Abstract

          Brainstorming is the default method of idea-generation in organisations, and is widely applied in higher education by students, academics and support staff. Its popularity is mainly attributable to an illusory belief that groups working together are more productive than individuals working apart. Shared responsibility, the need for collaboration and the social dimension to work also sustains the popularity of brainstorming. To add further insight to the numerous studies that have been demonstrated the inefficiencies of brainstorming, this paper describes preliminary results on participants' self-reflection during a brainstorm. Recommendations are made for improving the productivity of group brainstorms.

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          Journal
          10430
          London Review of Education
          IOE Press
          1474-8460
          01 July 2012
          : 10
          : 2
          : 201-213
          Article
          1474-8460(20120701)10:2L.201;1- s7.phd /ioep/clre/2012/00000010/00000002/art00007
          10.1080/14748460.2012.691284
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          London Review of Education
          Volume 10, Issue 2

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